Hype Initiatives say customers witness attention grabbing marketing tactics everywhere they go, but what can businesses do to maintain their customer’s attention in order to lead to more sales?
One of the biggest game changers for marketers today is consumer attitudes and part of this is consumer curiosity. Consumer curiosity is the main driving force behind a customer’s need to buy and it’s also what’s stopping them from behaving in the orderly fashion marketers grew to know and love in the 1980s. Curiosity is something that offers rewards to marketers and consumers alike.
While in 2001 people could stay focused for 12 seconds, marketers now only have eight seconds to grab a customer’s attention. Hype Initiatives are constantly seeking new and fun ways to engage with consumers and grab their attention.
Marketers must acknowledge an obvious but vital fact, namely that no one can be attentive to everything at once. In fact, people can attend to only a very small amount of information at any one time. Therefore, Curiosity is a major factor that marketers use to draw in customers. And at its core, curiosity is all about noticing and being drawn to things consumers find interesting. At Hype Initiatives, the firm believe that when people are curious, things are seen differently and consumers use observation and exploration skills more fully.
Hype Initiatives is an Australian-based outsourced sales and marketing firm located in Perth. The firm use curiosity to attract customers, which in turn drive profits, increase sales and boost brand exposure for the firm’s clients.
‘It is about being memorable and trustworthy. Customers need to remember who you are and what you do while receiving a quality product – without these two factors your brand reputation will not grow in a positive way’ says Nona B, Managing Director of Hype Initiatives.
According to research by Carnegie Mellon’s George Loewenstein, curiosity occurs when there is a gap between what a person already knows and what a person wants to know. And in order to maintain a high level of curiosity, knowledge must be leaked out a bit at a time, without giving too much away. Hype Initiatives build sales and marketing campaigns around this concept in order to grab and draw in the customer’s attention and maintain a high level of curiosity until the sale is completed, when the customer’s curiosity has been fed.